ASBF Webinar Series: Opportunities in West Africa
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West Africa makes up 33% of the total population in Sub-Saharan Africa, the largest population cluster in the continent. Known traditionally to be the agri-commodities hub in Africa, the region is the top contributor of Africa’s Gross Domestic Product (GDP) at 28% in 2019. It is also an attractive investment location, contributing to 24% of Africa’s total foreign direct investment (FDI) in 2019. 


Despite the global pressures stemming from the COVID-19 pandemic, West Africa still holds bright spots in key countries such as Ghana, Nigeria, Ivory Coast and Senegal across numerous sectors. The region is focusing on localised manufacturing to leverage its large consumer base, with Ghana leading the industrialisation drive with the implementation of the Africa Continental Free Trade Area. The region is also developing new products and establishing itself as a manufacturing hub for the automotive and pharmaceutical industries. 


Join us to obtain the latest market insights on West Africa, and learn how you can capture a slice of the region's growing opportunities.



Webinar highlights: 

  • Gain insights into the outlook of key economies in West Africa 
  • Find out more about the latest opportunities in key growth sectors, such as manufacturing, digital technology, agribusiness and oil and gas
  • Learn how to navigate local market nuances and overcome potential challenges of doing business in the region

*Speakers are subject to change without prior notice

Webinar Information

To ensure a smooth webinar experience, kindly note the following

  • Read the Pre-Session Admin Instructions before joining the session
  • Ensure the app/ desktop client has been updated to the latest version
  • Login using your registered email account
  • Avoid logging in using multiple devices
  • Use an ear piece with an in-built microphone to enable live communication features during the session
  • Access via
    • Zoom App *Preferred*: Download and install "Zoom Cloud Meetings" from Google Playstore or Apple App Store on your mobile device
    • Zoom Desktop Client: Head to Zoom.us/join and install the Desktop Client
Jun 24, 2021, 4:15 PM - 5:15 PM
Panel 1: The future of West Africa
Jun 24, 2021, 5:15 PM - 5:25 PM
Moderated Q&A for Panel 1
Jun 24, 2021, 5:25 PM - 6:25 PM
Panel 2: Manufacturing opportunities in West Africa
Jun 24, 2021, 6:25 PM - 6:35 PM
Moderated Q&A for Panel 2
Joseph Zilare Amuna
Jean NgRegional Director, West & Central Africa, Accra Overseas Centre, Enterprise Singapore
Kunle AmidaPartner, PwC
Srivathsan VenkataramaniMD & CEO, Regional Head, Olam International Limited
Rolake Akinkugbe-FilaniChief Commercial Officer, Mixta Africa
Vikas SinghManaging Director, Far East Mercantile Co.
Yaw Bediako SampongGeneral Manager, Operations, Ernest Chemist
Subhi AccadGroup CEO, Auto Parts Ltd
Rawad HabibManaging Director, Zerock Group
Karim SYFounder & Chief Catalyst, JokkoLabs
Fernando BalderramaChief Investment Officer in charge of Private Sector Industries & Services, African Development Bank
Organised by
Enterprise Singapore
Contact the organizer
Enterprise Singapore is the government agency championing enterprise development. We work with committed companies to build capabilities, innovate and internationalise. We also support the growth of Singapore as a hub for global trading and startups. As the national standards and accreditation body, we continue to build trust in Singapore’s products and services through quality and standards.