West Africa makes up 33% of the total population in Sub-Saharan Africa, the largest population cluster in the continent. Known traditionally to be the agri-commodities hub in Africa, the region is the top contributor of Africa’s Gross Domestic Product (GDP) at 28% in 2019. It is also an attractive investment location, contributing to 24% of Africa’s total foreign direct investment (FDI) in 2019.
Despite the global pressures stemming from the COVID-19 pandemic, West Africa still holds bright spots in key countries such as Ghana, Nigeria, Ivory Coast and Senegal across numerous sectors. The region is focusing on localised manufacturing to leverage its large consumer base, with Ghana leading the industrialisation drive with the implementation of the Africa Continental Free Trade Area. The region is also developing new products and establishing itself as a manufacturing hub for the automotive and pharmaceutical industries.
Join us to obtain the latest market insights on West Africa, and learn how you can capture a slice of the region's growing opportunities.
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