Start Digital Refresh



Going digital is key for SMEs’ survival in the business climate we’re operating in today. The scale and impact of digitalisation on enterprises have never been more apparent—many businesses have pivoted their strategies in the past year by incorporating new digital tools to remain competitive and relevant. 

Start Digital was launched in 2019 for businesses to start right with foundational digital solutions. SMEs can choose from a range of solutions such as accounting, human resource management, digital marketing, digital transactions and cybersecurity, offered by our banking and telco partners with cost waived for a minimum of 6 months. With the right digital tools, the businesses can now focus on developing and implementing strategies for growth.

Along with the changing business operating environment, the suite of solutions offered by Start Digital have also been refreshed to meet the needs of SMEs today. Join us at the Start Digital Refresh event to find out more about the new solutions, gain insights into key business trends in 2021 and learn how you can develop strategies to enter new markets. 

3:00 pmWelcome Address
by Mr Peter Ong, Chairman of Enterprise Singapore
3:10 pmDigitalisation Strategies for SMEs
by Mr Michael Tan, Managing Director & Partner, BCG
3:25 pm​Start Digital Refresh
by Ms Alexia Lee, Development Partner, Enterprise Singapore
3:35 pmFireside Chat

Panelists include:
Mr Peter Ong, Chairman, Enterprise Singapore
Ms Michelle Sim, Founder, Sixth Senses Aromatics
Ms Jumaiyah Mahathir, Co-founder, Halalfoodhunt
Mr Roger Khoo, Deputy CEO, P5
Mr Michael Tan, Managing Director & Partner, BCG (Moderator)
4:10 pmQ&A Session (open to all)


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Organised by
Enterprise Singapore
Contact the organizer
Enterprise Singapore is the government agency championing enterprise development. We work with committed companies to build capabilities, innovate and internationalise. We also support the growth of Singapore as a hub for global trading and startups. As the national standards and accreditation body, we continue to build trust in Singapore’s products and services through quality and standards.